Location
Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)
Published
Not Published
Closing
in X days
This is a Permanent, , vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
This brand-new role will be pivotal in helping ARUK measure, understand and maximise the impact of marketing investment. Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the Marketing Analytics Manager will lead the organisation’s approach to marketing effectiveness, transforming audience, performance and financial data into actionable insight that informs strategic decision-making.
As a key specialist in marketing performance and insight, the role will support the ongoing development and embedding of ARUK’s marketing effectiveness capability that enables teams to better understand the factors driving audience engagement, income growth and long-term supporter value. Through robust analysis, forecasting and performance frameworks, the role will evaluate investment effectiveness, identify opportunities and risks, and recommend how to optimise activity and support sustainable growth.
Working closely with the Senior Marketing Planning Manager and Head of Marketing Planning and Integration, the role will shape a clear and consistent approach to measuring performance across the organisation. By developing a forward-looking, insight-led culture, it will help ensure that evidence informs strategy, investment decisions and resource allocation, while influencing senior stakeholders to develop a more integrated understanding of performance and maximise the value and impact of ARUK’s marketing activity.
MAIN DUTIES & RESPONSIBILITIES:
Marketing Effectiveness & Performance Measurement
Support the development and delivery of ARUK's approach to marketing effectiveness measurement across channels and campaigns.
Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.
Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.
Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.
Audience Insight & Learning
Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.
Support campaign teams with message testing and audience understanding.
Maintain key audience insight resources, such as YouGov Crunch, and manage their use across the organisation.
Identify emerging trends, risks and opportunities and communicate these proactively to senior stakeholders.
Support the Head of Marketing Planning and Integration and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
Data and Decision Support
Work with Product, CRM, Data and Finance teams to ensure accurate marketing reporting.
Identify opportunities to improve measurement and reporting processes and propose solutions where appropriate.
Provide evidence-based recommendations to support marketing investment, planning and optimisation decisions.
Identify gaps in measurement, insight and attribution, recommending and implementing improvements where required.
Champion and embed a test-and-learn approach across Strategic Marketing, ensuring learning informs future investment decisions.
Stakeholder Engagement & Upskilling
Build trusted relationships with senior stakeholders across Marketing, Fundraising, Finance, Digital and Data teams.
Present complex analysis and performance insights clearly and compellingly, influencing strategic direction and investment decisions.
Act as a key point of contact for advice and guidance on marketing performance reporting and insight.
Support capability building across teams through coaching, training and knowledge sharing.
Strategic Influence & Leadership
Contribute to the ongoing development of marketing effectiveness processes and frameworks.
Identify opportunities to optimise marketing performance, measurement frameworks, processes and ways of working, developing evidence-based recommendations and influencing change via the Programme Manager of the Strategic Marketing & Communications Board.
Provide strategic challenge and constructive recommendations to improve marketing performance and supporter growth.
Influence organisational understanding of marketing impact through robust analysis, insight and forecasting.
Success Measures
Senior leaders use marketing performance insight to inform planning and investment decisions.
Marketing investment is increasingly directed towards the highest-performing audiences, channels and activities.
ARUK has a trusted, organisation-wide view of marketing effectiveness and ROI.
Marketing teams demonstrate a strong test-and-learn culture and use insight to optimise activity.
Marketing effectiveness becomes an established strategic capability across ARUK.
WHAT WE ARE LOOKING FOR:
Experience influencing senior stakeholders through evidence-based insights and recommendations, supporting strategic planning, investment and optimisation decisions.
Significant experience analysing marketing performance, audience and financial data across multiple channels to evaluate effectiveness and inform strategic decision-making.
Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.
Demonstrable experience identifying opportunities for optimisation and influencing changes that improve marketing performance or return on investment.
Experience working with quantitative and qualitative audience insight and translating it into practical recommendations for campaign planning or proposition development.
Experience working with analytics, data or CRM teams to extract, clean and interpret data into marketing strategy.
Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
Ability to interpret complex datasets, identify patterns and turn evidence into actionable improvements.
Highly analytical, with strong critical-thinking and problem-solving skills.
Able to communicate complex information simply and compellingly.
Curious, evidence-led mindset—always seeking to understand what is working and why.
Confident influencing and constructively challenging senior stakeholders to improve marketing effectiveness and investment decisions.
High attention to detail and accuracy.
Ability to plan and manage multiple insight or analysis workstreams simultaneously.
Collaborative and proactive, with the ability to work closely with Fundraising, Digital, Insight, Brand, Communications and Data Teams.
Experience of tools such as Power BI, Tableau, Google Analytics, Looker Studio or equivalent.
Experience in marketing attributions and effective metholodogies, econometrics and/or test-and-learn-experimentation.
Understanding of brand KPIS, CPA/ROI analysis and funnel measurement.
The closing date for applications is the 1st November 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
The Company
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.
The Benefits
Benefit 1
Benefit 2
Benefit 3
Benefit 4
The Values
Innovation
We are creative and fearless in our work.
Accountability
We take ownership of our work and lead from the front.
Teamwork
We collaborate widely and build supportive environments.
The Charity
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
The Benefits
It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.
For more details on working for Alzheimer's Research UK click here.
Holiday entitlement
Healthcare
Sick pay
Pension
Cycle to work scheme
Family friendly policies
Learning & development
Alzheimer's Research UK is a registered charity, numbers 1077089 and SC042474. 3 Riverside, Granta Park, Cambridge CB21 6AD
You have already applied for this vacancy, please go to your account to see your progress.
Privacy Policy
Alzheimer's Research UKPrivacy Statement
The following explains how we Alzheimer's Research UK (Controllers) intend to use the information you provide in your application, along with your rights, our reasons for requesting it and who will have access to it.
As defined by the General Data Protection Regulation (GDPR) Alzheimer's Research UK is the Data Controller and ultimately responsible for ensuring the data you provide is kept secure, processed correctly and that you understand your legal rights in relation to the data you provide.
The recruitment software we use via this website is supplied by IRIS Software Group Limited and they are defined as a Data Processor under the GDPR. They will only process your data in accordance with our instructions.
IRIS can be contacted at: 4th Floor Heathrow Approach, 470 London Road, Slough, England, SL3 8QY
For Data Protection enquiries, please contact the Help Desk at support@networxrecruitment.com
PURPOSE AND SCOPE
All Application Data is stored in the UK and not transferred to any territories outside the European Economic Area (the “EEA”) and the UK.
We keep your Application Data in accordance with our internal retention policies and procedures. Typically, if you are unsuccessful in your job application with us (or if you reject the position), we will keep it for twelve months so that we may contact you again if another suitable position arises.
WHERE DOES ARUK STORE YOUR APPLICATION DATA?
HOW LONG WILL ARUK RETAIN YOUR APPLICATION DATA?
ARUK shares Application Data with authorised third party service providers in order to conduct and manage recruitment. For example, we may share your Application Data with these service providers in order to conduct screening and verification of your application and the information you have provided to us. This includes verifying academic and professional qualifications.
ARUK will only disclose your Application Data to third parties outside ARUK and its suppliers:
when required to do so by law in response to a legitimate request for assistance by the police or other law enforcement agency or to seek legal advice from ARUK’s external lawyers or in connection with litigation with a third party
ARUK restricts access to Application Data to people within ARUK who have a “need to know” business reason for accessing that information. For example, certain individuals within ARUK will have access to your Application Data in order to process your job application and manage the recruitment cycle.
Outside ARUK
Within ARUK
ARUK will only process your Application Data where we have a legal basis for doing so. We will be processing it to help us to decide whether to enter into a contract of employment with you. At other times, we will be processing your Application Data because you have consented to us doing so. In which case you can withdraw such consent at any point.
We may also process your Application Data to comply with our legal obligations or because it is in our legitimate business interests to do so (for example, where it is necessary to understand our applicants in sufficient detail so we can deliver an effective recruitment service).
TO WHOM IS YOUR APPLICATION DATA DISCLOSED?
Information about criminal convictions (if collected) or medical information will only be collected through official authorised sources and in accordance with applicable law.
We may verify the Application Data you provide during the recruitment process and/or collect personal data about you from sources to assist with our “Pre-Employment Checks”. If this occurs:
You will be told in advance which aspects of your Application Data will be verified including an explanation of how the Pre-Employment Checks will be carried out and
Improving our Application Process, for example to ensure that our careers website is user-friendly and contains appropriate and helpful information
The purposes for which we use your Application Data are:
Supporting and Processing your Job Application, for example, so we can assess your ability to meet the job specification, in order to shortlist applicants and to verify references and professional qualifications provided by those applicants
Personal data about criminal convictions or medical information will only be sought where required and permitted by applicable law e.g. to enable us to make reasonable adjustments for you to attend an interview or where the role will include working with children/ elderly people.
We will indicate where the information we have requested is mandatory or optional.
WHAT WILL ARUK DO WITH YOUR APPLICATION DATA?
information related to your use of our careers website, for example your IP address. This information may be collected using cookie technology. For more information about how ARUK uses cookies please see our Privacy Notice www.alzheimersresearchuk.org/privacy-notice/
information collected by ARUK as a result of the recruitment process, such as your performance at interview and information by your referees and right to work in the UK
information you provide in order to apply for a job vacancy with ARUK to tell us who you are and to build a picture of your capabilities and suitability for certain positions, such as your name, contact information, current company, information contained in your CV (e.g. professional qualifications, previous employment history, place of residence, current base salary and personal interests and experiences), information contained in your social media accounts or personal websites or accounts (e.g. LinkedIn or Twitter), information about the type of work and projects you have been involved with and any other information you may wish to provide to us
ARUK will only collect personal data in the recruitment process that is necessary to assess you for the position for which you applied. This may include the following categories:
information you provide in order to keep in touch with us about future job opportunities at ARUK, such as your name, email, LinkedIn profile, location, field of expertise and the kind of role you are interested in
This Notice explains how Alzheimer’s Research UK (ARUK) handles personal data about our job applicants and the rights that applicants have under data protection law. In this Notice, we refer to this type of information as “Application Data”.
This Notice applies to applications submitted via our careers page on our website www.alzheimersresearchuk.org and third parties, such as recruitment agencies and job boards. It also applies to applications submitted via other means, such as by post and email.
“ARUK” means ARUK and its operating companies and business functions as existing from time to time.
WHY WE ASK FOR CERTAIN INFORMATION
EXERCISING YOUR RIGHTS
You may have the right to request access to, or rectification or erasure of the Application Data that ARUK holds about you. You may also have the right to restrict or object to certain types of processing of your Application Data.
If you notice an error in your application that you would like to correct, please contact us using the contact information in paragraph 8 below.
Any request to exercise one of these rights will be assessed by ARUK on a case by case basis. There may be circumstances where we are not legally required to comply with your request because of the laws in your jurisdiction or because of exemptions provided for in data protection legislation.
CONTACT US
Please contact us at hr@alzheimersresearchuk.org if you would like to find out more about any matters relating to this Notice.
If you have concerns about the way in which ARUK has handled your Application Data you should contact hr@alzheimersresearchuk.org. If you are still dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO); however, all complaints should be raised with ARUK in the first instance.
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