Salary Circa £36,000 per annum
Contract type Permanent
Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)
Full Time

Published

Not Published

Closing

in X days

This is a Permanent, , Full Time vacancy that will close in {x} days at {xx:xx} BST.

This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”

The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.

The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy.

The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value.

This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.

 

MAIN DUTIES & RESPONSIBILITIES:

Marketing Effectiveness & Performance Measurement

  • Develop a clear view of marketing performance across channels and campaigns
  • Maintain the organisation’s marketing ‘single source of truth’ performance dashboard
  • Identify opportunities to improve ROI and marketing effectiveness

Audience Insight & Learning

  • Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy
  • Support campaign teams with message testing and audience understanding
  • Maintain key audience insight resources such as YouGov crunch and manage use across the organisation
  • Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data and Decision Support

  • Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting
  • Identify gaps in insight or measurement and recommend future approaches
  • Help teams embed a test-and-learn culture

Stakeholder Engagement & Upskilling

  • Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
  • Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
  • Champion a test-and-learn culture across the organisation.
  • What Success Looks Like Teams understand what is driving marketing performance
  • Campaign planning is informed by robust insight
  • Marketing investment decisions are based on clear evidence
  • ARUK has a consistent view of marketing performance across the organisation
  • Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.

 

WHAT WE ARE LOOKING FOR:

  • Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
  • Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
  • Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
  • Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
  • Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
  • Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
  • Highly analytical, with strong critical thinking and problem-solving skills
  • Able to communicate complex information simply and compellingly.
  • Curious, evidence-led mindset — always seeking to understand “what’s working and why”. ·
  • Comfortable challenging constructively and influencing decision-making.
  • High attention to detail and accuracy.
  • Ability to plan and manage multiple insight or analysis workstreams simultaneously.
  • Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Company

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.

Benefit 1

Benefit 2

Benefit 3

Benefit 4

  • Innovation

We are creative and fearless in our work.

  • Accountability

We take ownership of our work and lead from the front.

  • Teamwork

We collaborate widely and build supportive environments.

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development

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