Senior Brand Manager

Salary Circa £54,000 per annum

Contract type Permanent

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

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This is a Permanent, , Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Vacancy

If nothing changes, one in two of us will be directly affected by dementia – either by caring for someone with the condition, developing it ourselves, or both. Alzheimer’s Research UK exists to change that.

As the UK’s leading dementia research charity, we’re working to revolutionise the way we treat, diagnose, and prevent dementia. But we won’t stop there. We will keep going until we find a cure.

We re-branded back in 2023 and are ambitious in our plans to get more people than ever to join our movement and take a stand for a cure.

The Senior Brand Manager will play a crucial role in the strategy, planning, development and implementation of brand activity across the charity, leading a Brand team of two Brand Managers and a Brand Officer. Leading on the development of impactful brand campaigns, the role will be key to ensuring more people know about and feel connected to Alzheimer’s Research UK, to enable future growth.

Working closely with the Head of Brand and the wider Brand department, this role will put the Alzheimer’s Research UK brand at the heart of everything we do. The role will work closely with teams across the organisation to amplify the brand in all content and communications, develop the brand strategically, and lead on the tracking and reporting of brand health to ensure we are having impact.

The Senior Brand Manager will liaise across the whole organisation, working particularly closely with key contacts across Marketing and Fundraising, Communications and Policy

MAIN DUTIES & RESPONSIBILITIES:

Support the Head of Brand with overarching brand strategy and brand campaign strategy.
Lead the brand consultancy provision across the organisation, ensuring that brand is integrated with all our content and communications to amplify the brand personality and messaging and achieve brand consistency.
Oversee the delivery of brand campaign activity to ensure that campaigns are delivered efficiently and have maximum impact.
Inspire and engage colleagues internally, delivering internal communications to ensure that the brand is alive, understood and actively developed.
Alongside the Insight team, lead on the reporting of brand health measures to the organisation, and work with the Head of Brand to identify areas for development and improvement.
Work with the media agency and key creative agencies, developing briefs, overseeing campaign delivery and analysing performance.
Manage the Brand team, providing clear goals and direction for the two Brand Managers and Brand Officer.

WHAT WE ARE LOOKING FOR:

Excellent experience in a brand or marketing management role.
Experience of managing and developing a team.
Experience of developing brand and marketing strategies.
Excellent experience of leading multi-channel brand or marketing communications campaigns with a good knowledge of the full marketing mix.
Proven experience in project planning, management and delivery.
Excellent experience of working with external agencies, such as brand, creative and media.
Experience of developing communications content, including messaging and look and feel.
Experience of measuring and reporting on brand health and campaign performance.
Outstanding leadership and coordination skills.
Ability to influence and collaborate with a range of stakeholders at all levels and get buy-in to new ideas.
Strategic and critical thinking with the ability to take a long-term view.
Clear and concise communications skills, both written and verbal, and the ability to cut through complexity.
The ability to work at pace, managing multiple complex projects to meet specified deadlines.
Excellent understanding of the range of media channels and platforms used for brand marketing.

The closing date for applications is the 13th April 2025, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

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Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development

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The Company

We are creative and fearless in our work.

We take ownership of our work and lead from the front.

We collaborate widely and build supportive environments.

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We are looking for a

Senior Brand Manager

The Company

We are creative and fearless in our work.

We take ownership of our work and lead from the front.

We collaborate widely and build supportive environments.